How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers (Nick Statt/Protocol)




Nick Statt / Protocol:

How EA is expanding its footprint on mobile, the fastest growing gaming category, as part of a cross-platform portfolio to reach new consumers  —  In June, Electronic Arts made what seemed like a peculiar announcement.  It revealed one of its biggest-ever purchases, and its third major acquisition in less than seven months.





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