A look at IBM Cloud's missteps, driven by marketing mistakes, duplicated development processes, and a sales-driven culture catering to existing clients (Tom Krazit/Protocol)




Tom Krazit / Protocol:

A look at IBM Cloud’s missteps, driven by marketing mistakes, duplicated development processes, and a sales-driven culture catering to existing clients  —  The words stunned IBM’s cloud executives in November 2013.  Former CEO Ginni Rometty had just told them that Watson, IBM’s dubious crown jewel …





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